ORMAX CONSULTANTS PVT. LTD. is a specialist Qualitative Research firm. It was founded in 1985 with this express objective, and all our assignments are primarily in the area of qualitative research. Within the company, we have some specialist divisions: -YOUNG MINDS. This division concentrates on, and accepts research assignments about, children and products for children. -COGNITO. This is a naming division that generates and researches names - brand, corporate, etc. -THE TEEN THING. This division studies 11 to 19 yr olds. The important distinction is that the researchers are teenagers who study teenagers. Two other areas of specialization are important: -We work extensively in the Retail sector. -We work extensively with Entrepreneurs. We are not India's largest qualitative research company. However, we do believe we are one of the most respected. A core perspective that we have held and actively practiced over the last 22 years is a completely client centered approach to our work. And largely because of this, we have built a reputation for outstanding quality research that reflects strategic thinking, objectivity and thoroughness. We?re rather proud of this! Today we have a team of 10 committed and highly motivated executives - a General Manager, a Research Manager, 3 Senior Research Executives and 6 Research Executives. Most have done their graduation and post-graduation in the social sciences. An important aspect of our work is that our own full time staff does almost all the fieldwork. In qualitative research we believe this is critical.