ORMAX was formed by Villy Doctor and Vispy Doctor as a natural coming together of their academic training, experience, skills and interests. And it is their backgrounds in psychology, organizational development, research, marketing and advertising that are today our primary strengths. We give here a brief resume of their backgrounds. Doctoral work in Psychology Head, Department of Psychology, Sophia College for 10 years Areas of specialization: - Consumer behaviour - Consumer research - Motivational research - Child psychology - Organizational behaviour - Organizational development - Counseling Practicing counselor Doctoral work in Physics M.B.A. from XLRI Ten years in marketing and advertising Marketing management at Wimco Ltd. General Manager and Account Director at Speer Communications Pvt. Ltd.