As a specialist Qualitative Research company we employ the full range of techniques available. These techniques would cover the following major areas: - Group and individual interactions - Projective techniques - Ideative techniques / Synectic techniques - Psychophysical measurements - Experimental / game simulations - Product testing / sampling - Product definition generative The range of applications of qualitative research is extremely varied, diverse and almost impossible to enumerate. However, some of the commoner applications would be: - Perception studies - Positioning studies - Communication cues - Image studies - Idea generation - Concept generation and testing studies - Advertising pre, concurrent and post testing - New product development, evaluation, testing - Product attribute definition - Brand name studies - Pack, pricing studies - Tracking studies Further, within our company another area of work is in the field of product and pack development. For this we commonly use techniques such as: - Perceptual mapping of rational, sensory and emotional attributes - Grid techniques, like the Kelly Grid, which seek to define specific product attributes in consumer familiar terms. In terms relative to attributes of other products, which may be outside the category. - Time-lapse trials to gauge the relevance and importance of attribute memory. And strength levels of brand loyalty. - Product sampling. These would go beyond the obvious like / dislike trials to, for example, graded in-use pack degradation Our research is conducted nationally, over all town classes and over all demographic and lifestyle segments. This would include studies in metros and rural areas. From the rich or poor in towns and villages, to lifestyles ranging from the Western Modern to the Indian Traditional. Finally, almost all our work is conducted by our own staff who are specialists in their fields. For example, most group techniques are conducted directly by the principal partners themselves.